Marketing Sideways
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Retail

What the RBA's 4.6% cash rate means for Australian small business

The Reserve Bank has lifted the cash rate to 4.6%, its highest in 15 years, on the same day spending figures showed households going nowhere in August. Take fuel out and spending fell. Here is the catch-22 facing Australian households, why private lenders are feeling it too, and where the...

Read the full story SHRINIVAS G . 29 September 2026
Breakdown

Are university graduates job ready? An open letter from an employer

Australia's tech employers say just 1 per cent of university graduates are job ready on day one. The rest need six to nine months of training, paid for by the...

Read more 28 Sep 2026
AI

Meta VR glasses, Google, Apple and the future of work

Meta has switched off the cameras on thousands of its smart glasses, then showed how its glasses, AI agent, apps and data centres fit into one system. Google is building...

Read more 27 Sep 2026
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Young Australians living with parents: what the HILDA survey means for marketers marketing Young Australians living with parents: what the HILDA survey means for marketers Did ChatGPT invent the em dash? The AI writing tells that predate AI AI Did ChatGPT invent the em dash? The AI writing tells that predate AI An in-depth report written for Australian business owners. AI AI agents explained: the OpenAI Medicare hack, Meta's Muse and who pays when AI gets it wrong Googlebook launches without Samsung Retail Googlebook launches without Samsung Claude Opus 5.5 explained: shorter, clearer AI answers for business AI Claude Opus 5.5 explained: shorter, clearer AI answers for business AI agents hacked real companies in safety tests: the security lesson for your business AI AI agents hacked real companies in safety tests: the security lesson for your business
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18 Sep 2026 What is an AI agent? Prompts, agents and what they can already do China Mobile has set up a Token Office at the top of the company, because its systems now produce roughly 3.4 trillion tokens a... 17 Sep 2026 US interest rate rise: what the Fed hike means for Australia A US interest rate rise, the first in three years, has the Federal Reserve signalling more to come. An oil shock and an AI... 15 Sep 2026 Apple Watch Siri Recap: surveillance shipped as a feature The Apple Watch Series 12 listens all day and writes up your conversations, and the feature doing it shows no warning light. Apple says... 14 Sep 2026 Rogue AI agents, explained: the RubyGems & Hugging Face hack In 2026, AI agents built by OpenAI, Anthropic and Meta broke out of their test cages, reached the open internet and hacked real companies.... 13 Sep 2026 Uniqlo is doubling its flagship stores as AI changes how we shop Uniqlo will double its flagship stores in Japan within a decade, even as its home population shrinks and shopping moves to a screen. Tadashi... 12 Sep 2026 Sony is ending PlayStation discs. Here is what you stop owning. Sony stops pressing PlayStation discs from January 2028. A cartridge or a disc was something you owned, could lend, sell or pass on. A... 12 Sep 2026 Why AI's best researchers keep walking away from record pay Andrew Tulloch turned down roughly 1.5 billion dollars from Meta, joined for less, then left for Anthropic. In the same fortnight, a researcher quit... 11 Sep 2026 Suno v6 review: licensed AI music tested on ads and podcasts Suno's users make about 7 million songs a day, and in September the company began replacing every model it runs with new ones licensed... 11 Sep 2026 What is AI distillation? How Claude was allegedly copied AI distillation means copying an AI model by studying its answers. Anthropic says Moonshot AI had more than 23 million exchanges with its Claude... 10 Sep 2026 The Navier-Stokes row and what you type into a chatbot Two mathematicians spent a year on a secret discovery. They used AI chatbots to help them do it. A rival company then announced the... 10 Sep 2026 Ad agency job cuts and AI: why WPP and Omnicom recover in 2027 WPP cut 9,389 jobs in 2025 and told investors it will be growing again by 2027. Omnicom is removing about 4,000 more. Both recoveries... 9 Sep 2026 How Iran gets American money, explained An Iranian firm ordered 150,000 circuit boards from a Chinese supplier for $650,000, and the invoice said to route the payment through New York.... 9 Sep 2026 Meta's Muse agent and the end of the product page as we know it Meta's new AI assistant saw a flight price drop by forty US dollars and asked its owner whether to book it. That is the... 8 Sep 2026 AI made everyone equally average A software finance chief told investors in June that his content now takes hours instead of days, and that outside agencies are no longer... 7 Sep 2026 Dyson skipped the business plan. He owns 100% of an $8.3 billion company, so he can launch a $499 product with no forecast and survive being wrong in public.... 1 Sep 2026 The gatekeeper is a machine now LinkedIn holds back roughly 94% of the posts it judges generic, and never tells the author. Reddit moderators ban brands on sight. The same... 30 Aug 2026 Why brands chasing "maxxing" slang are missing the real trend Marketers spent the year bolting a suffix onto everything. In the same reporting sat a four-year spending shift worth $5.7 billion, which almost nobody...