Marketing Sideways

Dyson skipped the business plan.

Dyson skipped the business plan.

SHRINIVAS G

He owns 100% of an $8.3 billion company, so he can launch a $499 product with no forecast and survive being wrong in public. You cannot. The useful part of...

Dyson skipped the business plan.

SHRINIVAS G

He owns 100% of an $8.3 billion company, so he can launch a $499 product with no forecast and survive being wrong in public. You cannot. The useful part of...

The gatekeeper is a machine now

The gatekeeper is a machine now

SHRINIVAS G

LinkedIn holds back roughly 94% of the posts it judges generic, and never tells the author. Reddit moderators ban brands on sight. The same shift, running on two platforms.

The gatekeeper is a machine now

SHRINIVAS G

LinkedIn holds back roughly 94% of the posts it judges generic, and never tells the author. Reddit moderators ban brands on sight. The same shift, running on two platforms.

Why brands chasing "maxxing" slang are missing the real trend

Why brands chasing "maxxing" slang are missing ...

SHRINIVAS G

Marketers spent the year bolting a suffix onto everything. In the same reporting sat a four-year spending shift worth $5.7 billion, which almost nobody wrote about.

Why brands chasing "maxxing" slang are missing ...

SHRINIVAS G

Marketers spent the year bolting a suffix onto everything. In the same reporting sat a four-year spending shift worth $5.7 billion, which almost nobody wrote about.