Ad agency job cuts and AI: why WPP and Omnicom recover in 2027
WPP cut 9,389 jobs in 2025 and told investors it will be growing again by 2027. Omnicom is removing about 4,000 more. Both recoveries run on cost cuts, and AI is what...
How Iran gets American money, explained
An Iranian firm ordered 150,000 circuit boards from a Chinese supplier for $650,000, and the invoice said to route the payment through New York. Iran is banned from the American financial system....
The look came from the golden age musicals. Pastel palettes, symmetry, a street treated as a stage. Melbourne reimagined in that register, heritage terraces under the gold titling of a film that never existed.
The lyrics came first, then the music. Then palettes, frames worked out on paper, sketches, all of it landing before a single prompt gets typed. Machines do what they are told, so somebody has to know what to tell them. Creativity is a mindset, a way of thinking, and that is the work.
Six weeks in the making. Stills built in Nano Banana, motion through Runway and Seedance, the song written here and performed by Suno.
Watch with sound on YouTubeSome of the shows we write, record and produce in house. Origin stories, history documentary, and a noir thriller.
A Melbourne studio that writes, films, records and designs for businesses who want the work to sound like a person made it. Content, video, podcasts, campaigns, and the thinking underneath them.
Meta's Muse agent and the end of the product page as we know it
Meta's new AI assistant saw a flight price drop by forty US dollars and asked its owner whether to book it. That...
The Navier-Stokes row and what you type into a chatbot
Two mathematicians spent a year on a secret discovery. They used AI chatbots to help them do it. A rival company then...
AI made everyone equally average
A software finance chief told investors in June that his content now takes hours instead of days, and that outside agencies are...
A music video about a dog. An actual dog, falling in love through a gate in a post-monsoon Indian hill town. The song is in Hindi and needs no translation.
Every creative decision existed on paper before a tool was opened. The world, the characters, the colour palette, the shot structure, and the physics of what a dog can believably do while dreaming of being a Bollywood hero. Stills and motion through Nano Banana, Google Flow and Runway. The music is original, with Suno helping us hear it.
AI executed the vision. People created it. The tools are available to everyone, and the thinking is what you hire.
Palermo Sole
Sicilian ceramicists have been painting suns with faces for about four hundred years, and not once have they made the sun look pleased about it. Slightly stern. Faintly amused. Rays like knives.
We surrounded ours with lemons, oranges and blossom, then laid the lot on the diagonal, the way tiles run across a courtyard in Caltagirone. Four of the suns have the MA cipher sitting at their centre.