Our work
Mashed Avocado is a Melbourne studio that researches, writes, records and films for businesses. Articles, podcasts, film, social and the tools that make them, planned by people and made in house.
Strategy and sales
- Marketing strategy
- B2B marketing
- Sales enablement
- Advertising
Content and social
- Content creation
- Reels
- Social media
- Podcasts
Digital and web
- Digital marketing
- Web design
- E-commerce sites
Operations and risk
- Supply chain
- CPFR
- Risk management
- Insurance
- Buy back and trade in of tech products
Financial services
Banking, lending and trade finance. Research that holds up in front of a CFO, and campaigns for audiences who read the fine print.
Cybersecurity
Security explained in plain language, so a business owner knows what to do next. Reels, email series and thought leadership that keep a technical subject human.
AI startups
We test new AI products before they reach users, and we make our own work with AI tools every day. Launch content, explainers and interface testing for teams building in AI.
Software testing
User interface testing for new AI products. We work through a product the way its users will, then report what works and what needs fixing before launch.
Private equity
Research, analysis and modelling. Sector and market research, company analysis and financial models, with every number traced to its source.
Media
We run our own. Podcasts, music videos and a regular blog give us working knowledge of audiences, formats and release schedules.
Films, podcasts and writing, made in our studio from the first idea to the finished piece.
Research
We find out what is true before deciding what to say. Every claim traces to a source.
Plan
Script, frames, palette and sound are worked out on paper before any tool is opened.
Make
Writing, voice, film and design, produced in house with the right tool for each job, AI included.
Deliver
Files ready to publish, checked against the brief and the facts.
Bring us the brief
Tell us what you need to say and who needs to hear it. We will come back with how we would make it.